VeraVallet a crypto wallet for the VRA holders

A simple and secure wallet to earn, buy, store and stake VRA

Role

Lead UX/UI Designer

Platform

Web and mobile

Industry

Crypto

Duration

12 months

Over the past eight years, I’ve worked across various crypto projects. One notable example is VeraWallet, a crypto wallet with over 350,000 active users. The challenge was to expand functionality without disrupting core usability – enhancing the interface while ensuring users didn’t have to relearn the product. The redesign focused on evolution over revolution, respecting the habits of a sensitive and highly engaged crypto community.

Stage 1. Main business objectives:

A complete overhaul of the product's visual style
Enhanced positioning of the staking program
Expanded functionality (reports, history, recommendations, etc.)
Simplified onboarding for new users
Improved responsiveness of the interface in general

Stage 2. Usability improvements

Information Architecture.

Implemented a task-oriented structure where each navigation element is responsible for a separate task and can be accessed independently.
Divided navigation elements into three groups: sections (bottom navigation), quick actions (quick access to functions ), and shortcuts (one-click access to functionalities). This approach allows users to get access to all wallet’s key features with minimal effort (lower cots of interaction).
Created second-level navigation (sublevels within sections) to simplify the user interface perception.

Usability improvements

Increasing error tolerance – enhancing feedback during critical user actions such as withdrawing funds, unstaking, or purchasing cryptocurrency.
Autofill and automation – reducing the number of errors and simplifying form completion
Micro-interactions and improving interface responsiveness.
Improving system responsiveness

Enhancing visual hierarchy and design:

Clear and simple typography (utilizing large, high-contrast fonts for key elements)
Clear icons and buttons (easily distinguishable icons and buttons to improve understanding of actions)
Color palette (contrasting yet visually appealing colors that aid in comprehending the interface)
Adding mini-illustrations to enhance the visual aesthetics of interfaces.

Stage 1. Main business objectives:

A complete overhaul of the product's visual style
Enhanced positioning of the staking program
Expanded functionality (reports, history, recommendations, etc.)
Simplified onboarding for new users
Improved responsiveness of the interface in general

Stage 2. Usability improvements

Information Architecture.

Implemented a task-oriented structure where each navigation element is responsible for a separate task and can be accessed independently.
Divided navigation elements into three groups: sections (bottom navigation), quick actions (quick access to functions ), and shortcuts (one-click access to functionalities). This approach allows users to get access to all wallet’s key features with minimal effort (lower cots of interaction).
Created second-level navigation (sublevels within sections) to simplify the user interface perception.

Usability improvements

Increasing error tolerance – enhancing feedback during critical user actions such as withdrawing funds, unstaking, or purchasing cryptocurrency.
Autofill and automation – reducing the number of errors and simplifying form completion
Micro-interactions and improving interface responsiveness.
Improving system responsiveness

Enhancing visual hierarchy and design:

Clear and simple typography (utilizing large, high-contrast fonts for key elements)
Clear icons and buttons (easily distinguishable icons and buttons to improve understanding of actions)
Color palette (contrasting yet visually appealing colors that aid in comprehending the interface)
Adding mini-illustrations to enhance the visual aesthetics of interfaces.

Stage 3. UI improvements

Creation of a custom UI elements library

Each component is designed according to specific rules and at a defined base size based on its use.
For example, primary icons are strictly created on a 24x24 pixel grid, while status icons and illustrations follow a 48x48 pixel grid. I never download pre-made icon packs; instead, I design icons from scratch for each project. This approach allows me to expand the collection as needed and ensures complete control over quality and consistency.

Design consistency and flexibility

Using design tokens when working with UI components allows me to build a highly flexible design system that easily adapts to various requirements. For instance, creating design tokens for both light and dark themes and applying them to the component base enables rapid development of multiple interface versions. This approach simplifies collaboration with developers and maintains consistency throughout all stages of the project's evolution.

Accessibility

Separately, I would like to highlight my work with color for this project. Given that VeraWallet has a large base of active customers, I focused on developing the color scheme in the new design to meet contrast and accessibility standards. For instance, blue was chosen for all clickable components as the primary color because shades of blue are highly recognizable to people with various types of color blindness.

a cell phone with a yellow rectangular screen

a pair of cell phones on a concrete block

Reflections

As a Lead UI/UX Designer, I led the functional evolution of VeraWallet — a crypto wallet with over 350,000 active users — by modernizing the interface without disrupting user habits. I applied a task-oriented navigation model, streamlined user flows, and implemented a scalable design system using design tokens, enabling efficient developer collaboration. My approach focused on clarity, accessibility, and responsiveness, balancing speed and precision to deliver measurable usability improvements while respecting the needs of a sensitive, highly engaged crypto community.

Key performance metrics from the first 3 months post-launch

21% fewer support tickets after launch, along with a noticeable increase in positive user feedback across social media platforms.
8% increase in user activity, driven by a simplified user flow—particularly in the staking program—and clearer in-app guidance.
Positive growth in user adoption and satisfaction, based on feedback from trusted crypto community representatives in private channels, following the introduction of new features such as report generation and staking performance summaries.

Reflections

Key performance metrics from the first 3 months post-launch

21% fewer support tickets after launch, along with a noticeable increase in positive user feedback across social media platforms.
8% increase in user activity, driven by a simplified user flow—particularly in the staking program—and clearer in-app guidance.
Positive growth in user adoption and satisfaction, based on feedback from trusted crypto community representatives in private channels, following the introduction of new features such as report generation and staking performance summaries.

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